The museum’s mission is to recover the Hispano-Jewish and Sephardic cultural legacy as an essential part of Spanish historical heritage. Against the catastrophist theories about the dangers of multiculturalism, our centre advocates defending in all its programmes the principles of tolerance and peace based on our multicultural past in which diverse cultures and civilizations lived together on Spanish territory.
We try to make these concepts physically and intellectually accessible to all our visitors. To this end, the museum has designed special programmes for people with specific needs (sensory and intellectual) and intergenerational programmes such as “Los Lunes al Sol” [Mondays in the Sun]. The main objective is to recover the city of Toledo’s old mudejar statute of coexistence which allowed, with its lights and shadows, a cohabitation between Christians, Muslims, and Jews.
We want to apply their teachings to 21st Century life and to the theory of confrontation of civilizations to exemplify values such as democracy, tolerance, and multiculturalism as the basis of a more equal world.
Our focus is on tourism, as can be deduced from our audience studies. Our objective is to move from cultural tourism towards sustainable tourism as an experiential, economic, and social practice, which is culturally enriching; where the priority is not consumption but strengthening the alliance between culture and tourism.
To achieve our objectives, we have chosen two approaches. Firstly, we have used SICTED [Integral System of Spanish Tourist Quality in Destinations] as a methodology for analysing objectives and improvement plans. Secondly, we have created specific tools within the museum itself to be able to perform our activities: the "Márquez Villanueva” Multicultural Laboratory to analyse the past from an inclusive perspective and recover the history of the marginalised, the “Gregorio Marañón” Observatory for Peace and Tolerance to analyse the big problems of the 21st Century, and the “Yehuda ha Levi” Workshop of Contemporary Creation so that contemporary creation, literature, and art have their place in this unique centre .
Thanks to the Association of Friends of the Museo Sefardí, many of these programmes are carried out through our cultural agenda "100 años no es nada" [100 years is nothing].
We also have a Services Charter, an instrument for the continuous improvement of services. They are documents through which public organisations can inform themselves on commitments to the quality of the services managed and offered, in response to the needs and expectations of citizens and users, and the demand for transparency regarding public activity.
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